Head of Social Media - Ekle's Clinic (Jakarta Utara)

Ekle's Clinic is a leading healthcare provider in Jakarta Utara, dedicated to delivering exceptional patient care and innovative medical solutions. We are seeking a dynamic and strategic Head of Social Media to lead our digital presence and drive engagement with our audience. In this role, you will spearhead our social media strategy across TikTok and Instagram, crafting compelling content that educates, engages, and connects with our community.

As the Head of Social Media at Ekle's Clinic, you will have the opportunity to work in a fast-paced environment where your creativity and strategic thinking can make a real impact. You will collaborate with cross-functional teams to develop and implement social media campaigns that align with our brand values and business objectives. This role offers exciting growth prospects and the chance to be at the forefront of digital healthcare communication.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive social media strategy for TikTok and Instagram to enhance brand awareness and engagement.
• Create and curate high-quality, engaging content including posts, stories, and videos that align with our brand voice and resonate with our target audience.
• Monitor and analyze social media performance using tools like Google Analytics and social media insights to measure the effectiveness of our campaigns.
• Collaborate with the marketing team to develop and implement social media campaigns that drive patient acquisition, retention, and loyalty.
• Stay up-to-date with the latest trends and best practices in social media marketing, and leverage this knowledge to continuously improve our digital strategy.
• Manage and mentor a team of social media specialists to ensure consistent and high-quality content delivery.
• Build and maintain strong relationships with key influencers and healthcare professionals to expand our reach and credibility.
• Conduct regular reviews and provide reports on social media performance to senior management.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in social media management, preferably in the healthcare industry.
• Proven track record of successfully managing social media accounts with a significant following and engagement.
• Strong understanding of social media algorithms and trends, with the ability to adapt strategies accordingly.
• Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with our audience.
• Proficiency in using social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Certification in digital marketing or social media management is a plus.

🛠️ Keahlian

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